PLAY THE FEELING

2025// COMMERCIAL & BRAND CAMPAIGN// AUDIO EQUIPMENT INDUSTRY

This campaign was born from a desire to slow down. In a world where music is endlessly accessible and easily discarded, we’ve lost something sacred: the act of truly listening. Not just hearing a song, but experiencing it—feeling its weight, its story, its soul.

We wanted to return to the roots of music. To remind people that music was never meant to be background noise—it was meant to move us, to mark our memories, to be lived with. Back when wired headphones tethered us to every note and vinyl records demanded patience, music was intentional. It was an experience.

This campaign is about rediscovering that intention. It’s an invitation to remember what it means to connect with sound on a deeper level—to feel every beat, every lyric, every silence in between.

Audio-Technica is here not just to amplify music, but to honor its artist.

STARRING

DREA LYNN

JON PAUL

CAMILLA GUTIERREZ

JACOB CAYMAN

THAISON NGUYEN